We are entering into a world of colours, therefore the latter comes to the forefront and builds a home-like atmosphere of the online environment which encourages the phase of daydreaming and exploring, and unobtrusively leads to the phase of (pre)purchase.
The determined quickly access search contents through filters which occupy a key position or classic menu positions, whereas the undetermined are left to browse regarding their personal desires, whether looking through photographs, video, ideas, recommendations or through the classic menu structure. Despite numerous options with the latter, the website quickly foresees the needs of the visitor and leads him through in sensible sections.
We assist the user the entire time with meaningful accessories, such as system solutions, a colour chart, a consumption calculator, searching for the nearest location, recommended accessories, etc., and in such a manner help them decide what to put onto the shopping list which then leads to the (pre)purchase phase.
Private investors who are decorating or renovating their home (ages 30-60)
Young people (ages 20+) who are decorating their home
The expert public
Netko finalist 2014
User-friendly under the patronage of one website, we present all programmes and so promote all the most important JUB brands and fields of operation.
Primary content of the website was based on the JUB sales programme. The latter leads the visitor into independent and autonomous, however partly related, thematic sets adapted to the programme presented by the company. Within the framework of primary content, we comprehensively present systemic solutions and provide other practical accessories (e.g. consumption calculator, the nearest mixing centre...) which integrate the user into the story of the brand and lead from the phase of exploring to the phase of (pre)purchase.
We make sure that we understand the user and integrate them into the story of the brand, whereby we have adapted it to different displays. Despite the exceptional scope of the assortment on offer, according to the analyses of target groups, we established that the site logically leads the way, and primarily raises satisfaction and pleasure to users while reviewing.
The website effectively integrates the target groups into the story of the JUB brand. The solution nominated with the Netko reward in the product and brand category was correspondingly adapted to the needs of operation in 13 countries.
Our clients trust us big time and vice versa. We are determined to seek and find what's best, crazy, intelligent and smart for their crowd. Lucky and grateful.