The presentations of public office holders are usually very tedious and elementary. Our challenge is the question – can a public company introduce trends and pamper users with modern approaches to UX? Are we prepared for the transition from the concept “we are” to the story of “all for water”?
By renewing the website of Rižanski vodovod Koper we dared to try; the entire structure is set up so that it can surprise and welcome the user into the depth – unobtrusively, through short facts it leads deeper and deeper into the story of water through which they can learn about the benefits which the company brings into our lives, but also our role for protecting water sources for future generations.
It is a website that turns classic browsing upside down and which makes it worthy to let oneself use it intuitively. The classic menu is a thing of the past, therefore, substantive stimulants come to the forefront inviting the user into the depth of exploring – we guide the user continuously and intuitively on a planned path through which they learn about the benefits of the company Rižanski vodovod Koper, and also simultaneously get to know our role for protection of water sources.
We have been (co)creating with the company Rižanski vodovod Koper, for several years now, whereby we take care of their entire communications strategy, we carry out upgrades of the comprehensive visual identity, we carry out the graphic design for all their promotional materials and annual reports, we organize events, we developed a mascot Kapko (Droppy), and we created a video which draws attention to the significance of water in our life and which we present below:
With the updated website, we understand the user even better and we integrate them into the story of the brand, whereby also adapting to different displays.
Rižanski vodovod Koper has been setting communication trends in the public sector for years – the new website was even internationally commended according to global criteria (CSS Design Awards nomination and CSS Reel Winner of the Day).
The entire communication is constantly directed at understanding the significance of performing the activity and an environmental friendly life. With the new structure of the website, we have introduced new trends of online communication and we endeavor to understand the user and not just to talk about the company itself, whereby, we as designers had to consider the human resource undernourishment in the company and to wrap relatively passive contents in the paper of an attractive story.
Our clients trust us big time and vice versa. We are determined to seek and find what's best, crazy, intelligent and smart for their crowd. Lucky and grateful.