With the Natureta brand, the Eta Kamnik Group is the leading brand in the field of pickled and frozen food.
Since 2021, we have been supporting the brand as an “in-house” digital agency, with the aim of bringing it closer to young people and further strengthening the ties with existing and potential customers. With the “Always on” strategy, we reversed the logic of occasional intensive campaigns in such a way that we are constantly present and interacting with target groups in a non-intrusive and useful way.
In order to simplify the buying process as much as possible, we have also taken steps to upgrade the online shop using the Growth Hacking strategy. In the course of 2021, we have improved the user experience through various tests, with an impressive 313% increase in online sales during that period, and a further increase of over 150% after the redesign.
Existing customers
Online shoppers
Younger users
Netko – Best Online Store
Netko – Best product/service
CSS Design Awards – Special Kudos; Best UX, UI, Innovation
Best CSS – Site of the Day
In order to raise awareness of the Natureta brand among younger target groups, we have added more playfulness in the brand story with a number of social media activities and a major upgrade of the user experience, bringing together two previously separate platforms, supported by a strategic and budget-friendly digital campaign and the use of automation tools.
The “Always on” strategy dictates a constant presence in the user environment. Alongside traditional media, we paid special attention to upgrading the brand’s digital presence by attracting the target groups with numerous tips on social networks, with email automation tools, and significantly improved user experience.
We have designed an eye-catching circular flow that corresponds to all stages of the buying process, subtly moving the visitor down the sales funnel. The strategic link between articles and recipes, intertwined with specific Natureta products that are just a click away from your home fridge, plays the biggest role in this.
In addition to the remarkable increase in sales (313%), we have increased the average session duration by 64%, page views by 45% and lowered the abandonment rate, which, after the redesign, brought further growth (150%).
The redesigned online store has been awarded two Netko Awards in the Online Store and Project Presentation categories, and the “Always on” campaign is delivering a number of growth indicators.
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