As a vessel chartering expert, Goolets Group ensures a superb and carefree experience on the water.
Due to the exceptional results of the gulet (Turkish wooden vessel) chartering business, the company decided to expand their activity to include the luxury yacht chartering services.
In the area of communication strategy, we have been entrusted with rebranding, a complete overhaul of the digital presence, as well as a range of other activities. The key objectives are: (1) to raise brand awareness, (2) to obtain the right sales leads and (3) to provide all the key vessel chartering information in one place.
Luxury and gulet vessels for crewed charter
Yachting, boating, crewed charter
CSS Design Award – Special Kudos, Best UI & UX Design, Best Innovation
Websi Award – 1st place in the Tourism category
Diggit Award – 1st place in the Tourism category
We target demanding, usually exceptionally well-off clients, with most of our first contacts being made via the website. After redesigning the overall visual identity, which is made up of meaningfully selected symbols (the logo is made up of a beacon showing the direction, a helm, which allows us to follow the direction, and an anchor, which ensures a safe harbor when we reach our destination), we set about creating a strategically thought-out online platform that informs potential customers about our advantages and guides them through the sales funnel to the point of submitting their contact information.
From here on, we continue in person with the aim of ensuring an unforgettable on-board experience.
Our aim is to make the user feel comfortable with the Goolets brand and to build trust that we are the right partner. Although leads are of utmost importance to us, we are moving away from aggressive practices and are subtly looking for ways to get the visitor to agree to connect in person. To this end, we use quizzes, planners, chatbots, e-books, marketing automation and other tools.
The complete overhaul of the Goolets.net brand and online presence has brought remarkable results, including a more than 90% increase in leads, an increase of almost 50% in visits, an increase of almost 80% in page views and a more than 50% decrease in abandonment rate. Despite COVID-19, Goolets has achieved record results.
Online presence has also achieved exceptional reviews at the international level and has been highlighted as an example of excellent practice. It has won the Site of the Day award on international competition platforms and the Slovenia’s Best Tourism Project 2021 award, with Goolets.net ranked among the 14 World’s Best Travel Websites.
Our clients trust us big time and vice versa. We are determined to seek and find what's best, crazy, intelligent and smart for their crowd. Lucky and grateful.