GOOLETS
Partner
GOOLETS
Awards
Links
Online presence strategy
Communication strategy
The Goolets group as experts for boat rental ensures a superb and carefree experience on the water.
Due to the exceptional business results in the field of gulet rentals (wooden Turkish vessels), they decided to expand their activity into the field of prestigious yacht rentals.
To this end, we set out in this way comprehensive renovation of the brand, as well as theirs digital performance.
For key objectives of the renovation we set ourselves:
- increasing brand recognition,
- getting relevant sales contacts and
- providing all the key information for chartering a boat in one place.
Med target groups we have listed demanding and usually wealthier customers who are interested in luxury and gulet vessels for rent (with crew), yachting, boating, crewed charter and luxury vacations.
The results speak for themselves
The best tourism project of the year
+90%
growth of contacts
Ranked among the 14 best travel sites in the world
+80%
page view growth
Online platform
Most of the first contacts with the customer are established via the website.
That is why we set out to create a strategically thought-out online platform that introduces potential customers to many advantages and leads smoothly through the sales funnel, all the way to the submission of the contact. From the moment the company receives the user's contact, their approach becomes very personal and with the aim of providing an unforgettable experience on the vessel.
Our goal was therefore to create a pleasant feeling in the users upon contact with the brand Goolets and on this build trust so that users can be sure that they have found the right partner.
Although acquiring contacts is extremely important, in this case we moved away from aggressive practices and rather subtly looked for ways to give the user's consent to connect personally. For this purpose, we used quizzes, planners, chat bots, e-books, Marketing automation and other tools.
The complete renovation of the brand and online presence is manifested in exceptional results, among which it is worth highlighting more than 90% an increase in contacts (Leads), almost 50% an increase in visits, almost 80% increase in page views and more than 50% decrease in bounce rate. Despite the Covid-19 period at the time, the company Goolets achieved record results.
The online presence also achieved exceptional ratings on international level, where it was highlighted as an example of excellent practice. It was awarded as Site of the Day on international competition platforms, and in Slovenia it was declared the best tourism project of the year 2021.
As if that wasn't enough, the website Goolets.net is listed among the 14 world's best travel websites pages.
Logo development
Renovation of the overall graphic image usually starts with logo design. In doing so, we tried to design an elegant logo with creative thinking, which will at the same time be supplemented in a meaningful way. The result is an attractive sign consisting of sensibly chosen symbols:
- a lighthouse that shows us direction,
- rudder, which allows us to follow the course and
- anchor, which allows us to be safe dock when we reach our destination.
Awards
1st place in the Tourism categoryWebsi
1st place in the Tourism categoryDiggit
Special Kudos, Best UI & UX Design, Best InnovationCSS Design Award
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